Andrey Raichev and Kancho Stoychev

Look Like An Expert Online – The Key To Getting More Business From Your Online Marketing

1) Get information beforehand. Before you meet or discuss the project, be sure to contact the writer and get the background information. Don’t be shy about asking for references and samples. A professional writer will probably offer these before you ask or point you to a website or blog which acts as a writing portfolio.

Are you wilng to take some time and research a specialty or niche for yourself? To work tirelessly to increase your skills and knowledge of the writing business?

Add to your skills here. Do some research of on-line book reviews. See the reviews on Amazon or Barnes and Noble and related sites. This will help you to pick up ideas of what book reviews should contain. At a minimum, include the book title, author’s name, publisher (traditional or Indie-published) and the type of book, whether it is hardback, paperback or eBook. Sometimes you may want to include the price of the book if that is relevant. One rule to remember: new releases must be reviewed within the first two months after they are released. Reviews within the first two weeks are generally greatly desired.

You want to be able to deliver your information on a global level. Writing a book uses a one-to-many model rather than the old one-to-one model of phone and email. Wouldn’t it be better if your prospects could find you on Amazon and get in-depth information about you on their own? People might not buy your book, but after looking at your book online they might go to your blog, sign up for your subscriber list on your newsletter, or someday hire you or attend one of your seminars.

Plan properly for a project. Use an outline. Break the project into segments and flesh out each segment so that the project is “written” before actual paragraphs are produced.

This for some people doesn’t come easy. However, for others it comes easier than you think. The way you become an custom cursive writing worksheets is to do plenty of research on the niche. Find out all you can about it and then create a product based on that niche, get interviewed, or start a blog on it.

Not everybody is a writer. In fact, very few people should be writers. You have other skills and talents, other passions. If writing isn’t one of them, that’s okay — you can have somebody else take care of that part of the equation for you.

Ignoring title kerning. Kerning is the space between the title letters. Just applying fonts, you might not think to apply kerning to the letters of the title. Yes, it’s a paradox, it will make a subtle but obvious difference in how your book title and overall cover design looks.

Most authors are not boring. But do remember always that the attention span of the searcher is very short. There are millions of competitors and competing websites, just one single click away. You have just a few seconds to present YOUR brand, YOUR position and the primary reason why someone should buy YOUR book. A good book marketing strategy will deliver a powerful and compelling message in just a few seconds.

Good things do not always come to those who wait. You need to stop waiting for permission and approval. No one is going to come along and deem you the expert or hand you an award. This is something that you must step up and claim.

Have you ever met an author who behaves in these ways? I sure have-too many times. Perhaps you are even one of those authors. Hopefully, now you know better. Let’s face it-guerrilla book promotion doesn’t work when you act like you have a gorilla’s manners. Connect with your readers, but do it on their terms, without being pushy or rude. Be friendly, be straightforward, but also be willing to take “No” for an answer. When you are polite, you always make a better impression on your potential readers.